purple flag

YCK, Australia first purple flag district

You know how we feel about a good night out…

We are excited to announce that YCK Laneways is Australia’s first Purple Flag accredited precinct, joining about 90 destinations worldwide. The Purple Flag scheme identifies vibrant and safe nightlife areas and is part of the NSW Government’s 24-Hour Economy Strategy, promoting diverse and inclusive night-time experiences.

experience is our priority

Measured against international Purple Flag standards, YCK Laneways is recognised as a safe, vibrant, and welcoming night-time destination.

Wellbeing

Safe streets, visible policing/security, accessible late-night transport, and strong community confidence.

Movement

Ease of access and circulation, including public transport, taxis, ride share, and pedestrian friendly pathways.

Appeal

A vibrant mix of leisure, culture, dining, and entertainment to attract a broad range of people.

Place

Clean, well-designed, and welcoming public spaces, with effective lighting and signage.

Policy

Strong partnerships across government, business, and community, backed by evidence-based decisions

Enjoy the Revitalised Nightlife Responsibly

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Championing Small Business Safety Initiatives

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Cultivating a Safe Community

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How we measure ourselves in driving results

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GET INVOLVED
6288

Unique vVisit per day

556K

Unique Visitors Q4 2025

20%

Uplift in spend when activating

2.3K

Visitors to YCK Website per day

5K

Media impressions

50%

Uplift in spend

resources

As a member, you gain access to valuable data on visitation, dwell time, movement, and other insights designed to support informed decision-making.

Annual Report 2024

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Annual Report 2023

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Annual Report 2022

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