

You know how we feel about a good night out…
We are excited to announce that YCK Laneways is Australia’s first Purple Flag accredited precinct, joining about 90 destinations worldwide. The Purple Flag scheme identifies vibrant and safe nightlife areas and is part of the NSW Government’s 24-Hour Economy Strategy, promoting diverse and inclusive night-time experiences.
Measured against international Purple Flag standards, YCK Laneways is recognised as a safe, vibrant, and welcoming night-time destination.

Safe streets, visible policing/security, accessible late-night transport, and strong community confidence.
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Ease of access and circulation, including public transport, taxis, ride share, and pedestrian friendly pathways.

A vibrant mix of leisure, culture, dining, and entertainment to attract a broad range of people.

Clean, well-designed, and welcoming public spaces, with effective lighting and signage.
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Strong partnerships across government, business, and community, backed by evidence-based decisions

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YCK Laneways employs a data-driven approach to precinct management, measuring performance and impact across a range of key metrics including visitation, dwell time, engagement, and economic activity.
This evidence-based framework enables us to assess the effectiveness of our initiatives, identify emerging trends, and inform strategic decision-making.
Unique Visit per day
Unique Visitors Q4 2025
Uplift in spend when activating
Visitors to YCK Website per day
Media impressions
Uplift in spend
As a member, you gain access to valuable data on visitation, dwell time, movement, and other insights designed to support informed decision-making.

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